Marcom Colloquy

And you thought your jingle was just a midterm...!

CBS has a new reality TV show by Mark Burnett..."Jingles!"

The former Wal-Mart marketing executive, Julie Roehm, who found herself smack dab in the middle of one of adland's steamiest scandals has been chosen as a judge on the new CBS reality show. The series, which was being filmed in Los Angeles and originally scheduled to have its debut July 27 at 9 p.m. EST, is on hold after top brass at the network felt they haven't had enough time to promote "Jingles," a CBS spokesman said today.

Watch out CBS...my students have some powerful jingles to share with the world! Students, are you up for it?

Social Media Club: Fort Worth Kick-Off

Mark your calendars for 22 July, Fort Worth! All of us know traffic in DFW is a downer and it is difficult to attend Dallas only (or vice versa) events. So...we brought Social Media Club to Fort Worth. Our first meeting will be a roundtable to discuss future events.

Details and RSVP

 

You may attend this event or Dallas meeting on 7/24 in lieu of class that week. You MUST RSVP for one event or the other or you will be counted absent that class. Details for 7/24 coming soon. The time will be same as Fort Worth event...7-8pm.

No Lectures Here

(Cross-posted on Communicators Anonymous.)

I just wrapped up a fabulous mini-term teaching Principles of Marketing. Normally, lower level courses are taught a full term, but we all know Lauren does not do anything normal!

Weekend classes are VERY long. Who wants to spend eight hours hearing me chatter? Besides, would you really learn from this method of teaching? I do not believe so. This is why I format my weekend classes as interactive computer lab courses or team game projects.

This past weekend, Principles of Marketing students were split into three teams. Each team was tasked with recreating the game Cranium by incorporating three topics from each of the twenty chapters of their text books. No, the students did not get away without any lecture, but the talk was kept to a minimum so students had ample time to study the text and strategize with team. I am always amazed at the creativity and competitiveness these students bring to the table. Literally.

In fact, one team would like to market their game as a study tool to other students or as an alternative to a final to marketing professors. These students are serious. I am very proud of the students this term!

ADV 110: Summer 2008 Midterm

Follow these directions to write the jingle about your designated topic. Midterms are due by start of the fourth class and must be published to your blog. For inspiration, read the jingles written by the MK class in past semesters.

Game Worksheets for MK 208 - Summer

Download game_worksheets.doc

Use these worksheets as guides while altering Cranium game.

NO Class Thursday, 19 June

Attention Students June 2008 ADV 110

There is NO class Thursday, 19 June. Class will resume Thursday, 26 June....more details about class location to come.

Please use this week to set up blog. For more details about blogging and how to set up your own personal blog, please go to the Categories section on the right, Start-Up.

Summer Courses

MKT 208 - Wkd course Principles of Marketing Download mkt_208_summer_2008.doc

ADV 100 - Intro to Advertising Download adv_110_term_summ_2008.doc

ATTN: ADV 110 Class will not be held the first week. Your assignment will be on this blog.

Speech: Example LD Debates

Refer to class notes and flow the following debates:

Complete Directory

Quarterfinal debate at WUDC Thailand
2008 Hobart & WIlliam Smith Colleges (FINALS) round robin
H & WSC RR Immunize All Children
H & WSC RR Women At War

Learn Lincoln Douglas Debate Video Library

***Flow sheet may be found in resource links (right bar) LD Handbook.

Attn: Speech Class Spring Term 2

As requested, your syllabus: Download SPC205_20082.doc

Watch Obama's 'A More Perfect Union' and identify elements of speech using text pgs 19 and 20. We will discuss next week.

ADV110: 1_08 Jingle Midterm

Follow these directions to write the jingle about your designated topic. Midterms are due by start of the fourth class and must be published to your blog. For inspiration, read the jingles written by the MK class last semester.