OK...are you ready to tweet in the twitterverse with fellow marketing tweeple?
As discussed last night in class, please read 40 of the Best Twitter Brands and the People Behind Them, then follow all 40 profiles. On class #6, you will turn in a one-page paper discussing how these brands used Twitter. Were they pushing messages? Great at conversation? Was their Twitter presence reflective of company culture? Do you think the Twitter tactic is sustainable? You tell me.
During weeks 3-5, your class work load will include creating a Twitter account and participating in marketing communication conversation with classmates and other tweeple! Please follow the instructions below and join in the conversation today!
Setting Up Your Twitter Account
Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
Upload a photo or avatar.
Write a brief (140-character or fewer) bio. It’s good to mention that you’re a university student.
If you want your updates to be private and visible only to those you choose, please check 'Protect My Updates' button on first page in Settings. Make sure you allow your classmates to follow you! Check your email for Twitter follow requests.
Setting Up Your Follower List
Provide us with your Twitter ID in the comment section of this post. Add all classmates.
When the Twitter page loads, click the Follow button.
Repeat this process for each person in the class.
You may follow additional people if you choose. A great way to begin finding like-minded people is to follow people your followers are following. Check my follower list for many PR/Marketing minds!
Over the course of the next three weeks, send at least ten tweets (Twitter messages of 140 characters or less) per week. Your tweets could concern something you’re doing or perhaps point others to something interesting or funny you read online. Maybe you could even pose a question that you’d like others to answer. I will post from my class Twitter ID topics corresponding to syllabus reading list.
Also, respond to your classmates’ tweets. To respond, click on the arrow after a tweet. Or you can type the @ symbol followed immediately by a username (such as @VargasNWMKTG).
Please note, your syllabus requires you to create a blog for class use. We will discuss the reasoning and use for blog in first class, but please, set-up a blog prior to class through PRblogs.org. Creation of blog is simple and FREE.
I know this may seem scary, but at the end of the course, I hope you will become more familiar with social media and how to integrate these tools with tradional media practices. I am not the only professor using blogs as a teaching tool. Take a minute to read fellow educator's post, What does blogging teach?