PR/Marcom Colloquy

MKT 208: NO Class, 29 June

Apparently, there is no class tonight, 28 June because of the upcoming holiday. Enjoy your break. I will see all of you again next Monday, 6 July. Make sure you send me the URL of your blog to my email, VargasLMV@gmail.com, before the next class.

UPDATE: For those of you who still do not have your textbooks, the overarching blog topics corresponding to class chapter discussion are:

PART 1: THE WORLD OF MARKETING.

1.An Overview of Marketing.

2.Strategic Planning for Competitive Advantage.

3.Ethics and Social Responsibility.

4.The Marketing Environment.

5.Developing a Global Vision.

ATTN: MKT 208 Summer Semester

Please note, your syllabus requires you to create a blog for class use. We will discuss the reasoning and use for blog in first class, but please, set-up a blog prior to class through PRblogs.org. Creation of blog is simple and FREE.

I know this may seem scary, but at the end of the course, I hope you will become more familiar with social media and how to integrate these tools with traditional media practices. I am not the only professor using blogs as a teaching tool. Take a minute to read fellow educator's post, What does blogging teach?