It was an honor to write for the Now is Gone blog with Geoff Livingston and Ike Pigott. Today is the final post for NIG, and as Toby writes, "...but the book lives on and Now Is Gone blog will be cached forever." Never in a million years did I think an opportunity like working with Geoff and Ike would come my way. Personally and professionally I am better for it.
It has been a fun ride! Thank you, Geoff and Ike! Now, let's paint...
Too often PR people are thought and spoken of in negative light...
I have written many times before about Kami Huyse and how she has been my virtual mentor the past two years. Now, she has been recognized by her peers and awarded San Antonio PR Professional of the Year. Well deserved. If you do not know Kami personally or have not yet been introduced to her blog (gasp), you will understand why I admire her greatly when you read her acceptance speech.
Kami gave me three gifts: (1) Learning - she eased me into the social media sphere (2) Mentoring - she has given me brilliant guidance and helped remove the chip on my shoulder and (3) Giving - Not only has she given me many opportunities to expand my practice, but has taught me how to give my time and mentor in return.
Thank you!
This past Thursday, Social Media Club: Dallas was relaunched after a year in hiatus! We took the time to mingle and get to know each other. Unlike Austin, Boston or DC, Dallas does not have a large social media following. At least not yet...
Future meetings will be on the last Thursday of each month. Stay tuned for details on this site and official SMC site and twitter postings. We are seeking venues and topics for meetings. Please contact me or another SMC member to suggest locations and ideas.
Thank you! It was great to meet people I have been twittering with face-to-face!
The stories of how to catch lightning in a bottle are captured in Accidental Branding by New York University professor, David Vinjamuri. The inspiration for the book came from a class project asking students to write about entrepreneurs who had created large consumer brands without any marketing training. Some of the stories that made it into the book were discovered by the students. Vinjamuri did not include any stories which he did not personally interview the entrepreneur. Each entrepreneur (1) is an individual who is not trained in marketing that must create the brand, (2) must experience the problem the brand solves and (3) must control the brand for at least 10 years.This twist lends authenticity in the book and the inside scoop to winning personality.
Right out of the gate, Vinjamuri talks about his battle with the status quo marketing practices. Like Vinjamuri, my students are working professionals, not MBAs. Using this lens, he and his class identified traits not taught at Harvard Business School:
The book begins with the story of the eccentric storyteller, J. Peterman then introduces you to the contrarian, tinkerer, visionary and strategist, pugilist, perfectionist and anarchist. I will be using this book in an upcoming class and encourage all of my readers to rediscover accidental branding genius.
This zany topic posted earlier this week and you may already be aware, but it was too good not to re-post on CA! District of Corruption co-host, Aaron Brazell (@technosailor) was voted April's Sexiest Geek by Geeks are Sexy. Geoff, is this why Aaron's pic is the only one associated with DoC landing page? Truly a DIVA!
Catch Aaron and Geoff broadcasting live from Podcamp DC for special edition of DoC at 2pm EST, 19 April!
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