Tom Murphy responded to my post yesterday on Revolution Not Evolution. I think my point was missed, let me clarify. Tom and I agree that jumping on board with online tools and forgetting the classic tools/techniques is premature. I'll buy that. The tools can only evolve if there is a revolution in thinking.
A revolution in thinking is not a "shiny new thing" -- it is getting back-to-basics and the revelation of giving up control to the customer/audience. To quote Tom, "I realize that this may not by sexy, cool, hip or ground breaking, but it's likely to be far more effective." This is what changes the communications industry and allows all tools to be more effective.
Lauren; I happen to agree with this idea completely. I think that the customer-centric part of this is the key. I will post more on this tomorrow. I am digesting this and also some stuff about the Generous Web and a concept coined the Intention Economy by Doc Searls. I want to think some more before I post about it though.
Posted by: Kami Huyse | June 06, 2006 at 09:47 AM
Hi Lauren,
I did miss your point a little I think we're more in agreement than disagreement! This is all going to take time, I think practitioners are getting around to it. But like everything else it'll probably take longer than we think.
Kind Regards
Tom
Posted by: Tom Murphy | June 07, 2006 at 09:07 PM
The tools we use as communicators are changing and evolving. The way people receive data is changing and evolving. The way we start conversations today is changing and evolving. All this feels like evolution to me. ;) The key thing that doesn't change, which keeps, imho, us from revolution, is that we are all interested in telling stories, simply in new ways and venues.
Posted by: Frank Shaw | June 22, 2006 at 02:50 PM
Yes, there is evolution taking place for tools, but for us to be successful it will take a revolution in thinking.
Posted by: Lauren Vargas | June 23, 2006 at 06:39 AM
But I don't think the fundementals have changed a great deal. Escaping the shackles of 40 years of press agentry is no bad thing.
I find that the tennets of PR the same now as they were when I started 40 years ago.
Updating my ePR lecture was not hard this year (adding the podcasts was tedious but worth it).
The rules have not changed since 1999!
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Right...but no one is following the rules; at least not the same ones.
Posted by: Lauren Vargas | June 28, 2006 at 05:37 PM
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