"The key to understanding what is really happening in digital communications is to focus less on the specific applications (like blogs) of the digital world and more on what the fundamental applications mean for how people communicate with each other."
Once again this is back-to-basics...the mission of this blog.
"The successful digital campaigns today and in the future will organize around these three concepts: building and nurturing community, helping others create content, and identifying and influencing opinion leaders. The modalities of how that is done may change. Today, the rage is blogging. Tomorrow, it may be something else. But what we know is that these new forms of digital expression and digital conversation—increasingly media rich—must be at the core of any communications plan whose goal is to build and move opinion."
Read this article to ground yourself today. On another note...it appears the media is driving corporate ethics enforcement. Imagine that. Now I wonder who spawned this line of thought?
"The truth is always exciting. Speak it, then. Life is dull without it." Pearl S. Buck