Check this out...PRSA is doing some marketing
Story by Bulldog Reporter:
The Accreditation Marketing Committee of the Public Relations Society of America is offering a series of podcast programs for PR professionals about the value of earning the "Accredited in Public Relations" or APR credential. The APR is earned by taking the rigorous examination offered by PRSA and 11 other partner organizations that comprise the Universal Accreditation Board.
PRSA’s Accreditation Marketing Committee is producing, in conjunction with Cherry Hill, N.J.-based Professional Podcasts LLC, podcast interviews describing different aspects of the accreditation process and their meaning and value for practitioners who have earned the credential. Steve Lubetkin, APR, Fellow, PRSA, managing partner of Professional Podcasts, is hosting the programs.
Accreditation in Public Relations Podcasts: The first in a series. A bit dry, but I am not sure what I was expecting...a blog version of Public Relations Idol? This podcast is a resume of Edward M. Bury, APR, director of public relations for the CCIM Institute, and an extremely brief rundown of what to do to file for APR application. I am concerned that Bury did not address the APR as being a needed future requirement, rather the program was a suggestion. He did not seem passionate about the suggestion or addressed why the accreditation is even available. Download is free.
Communicators Anonymous post last week: APR Pep Rally