PR Odds - Vegas Style
In the past two weeks, many feeds and articles have focused on what will happen in 2007...many quarterbacks...how many open receivers? (a lot of holiday football watching)
The key to 2007 is the lessons learned from 2006. New communication tools are overshadowing the back-to-basics concepts students should be learning and counselors should be practicing. Perhaps hindsight is better than foresight.
Trends
Predictions
- Bulldog Reporter's Barks & Bite - A Look Ahead:Casting Online in 2007 by Angela Hribar, Chief Sales and Marketing Officer, GlobalSpec
- 30 Predictions for 2007 in Media/Tech/Pop - Fimoculous
- CRM 2.0 Gets Going - PGreenblog
- JWT Spots Seventy Things to Watch - Yahoo Financial News
Steve Ruebel chatted with Shel Holtz and Neville Hobson in a recent For Immediate Release Podcast about predictions and past year
We will "stop talking about social media as a separate phenomenon because I think all media is social...it's all media in my view...In 12 months, social media as a term will be passe." Agreed.
To all PR colleagues, "Be proud because PR is at the forefront of the industry...the PR industry is well positioned to be the leader in marketing...the world is moving multi-way...PR is positioned to become the lead discipline in marketing." We'll see...we must get our act together.
Goals
Year-in-Review
- BusinessWeek.com Insider Reports PR's Biggest Blunders in 2006-and How to Stay off the List in 2007 - Bulldog Reporter's Journalists Speak Out
- PR Best and Worst in 2006 Influenced by the Internet - The Leading Edge: PR Technology Trends by Sally Falkow
- The Great PR Cock-Up - Neville Hobson
- Social Networking Circles Catches Fire - CNET News
- Most Memorable Ads of 2006 - BusinessWeek.com
- Teens Round Up the Best & Worst of '06 - Ypulse
Your Direction
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