While I was sick as a dog yesterday (I have no idea what that expression means) it was not because of the previous nights Social Media Club in Dallas launch. The color purple was intoxicating as was the enthusiasm in the room. All walks of life were present and moderated by Giovanni Gallucci of Kinetic Results. The Yahoo location was buzzing (thank you for the space).
The discussion topic was the vague and broad social media press release. As you will hear (from the soon-to-be posted) podcast, there were two discussions (1) the smpr as a tool and (2) content and integrity of the public relations profession. Imagine how heated this conversation was coming on the heels of this weekend's firestorm.
- press release is "propaganda" -- repeated opinion
- press release is lipstick on a pig - ouch
- press release is creating copy and paste citizen journalists
- "Good" bloggers are more in-depth compared to ms journalists b/c of the Long Tail and passion
- blogosphere is run by the "mob mentality"
- negativity is a conversation stimulus
- smpr is missing the "personality piece"
- BIG End-of-Night Questions -- "At the end of the day who are we trying to reach? Who is the audience?" (Dreaded word, audience!)
- Is the smpr written for journalists or SEO
- smpr is multi-layered and needs a "PR Army" to support -- loved that b/c it is job security
- I brought up the "social" media Steve Ruebel post -- whoa! Majority opinion was "social" would not go away as a definer - "social" is "inherently interactive"
I'll stick to my guns (figuratively); the debate is about integrity of the pr profession. Let's be clear.
The discussion was spirited and I look forward to new topics. For more posts on the Social Media Club and Dallas, look up 'smcdallas' tag.