To succeed in repositioning the industry, reform begins with the individual practitioner.
This admission is your first step to thinking sobriety. Stop being a passive victim and resting at the mercy of those who are the "bad apples" of the communications industry. You are not helpless. Such as step seems odd in our industry because we have been taught we have control of the message...or at least the illusion. This step is the foundation for you, as a professional, to be capable of self-direction and self-responsibility.
Let me be clear, the step refers to "we" because the overall power of the steps at the you/individual level have an ultimate impact upon the industry. You must be the first to carry out these steps. These clear cut directions are provided for you to practice continuously. According to Jung, the need to separate oneself from the collective and find one's s own way is essential for self-realization (Kaufmann, 1989).
Next...thinking as an allergy.