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March 31, 2010

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Thank you so much for writing this. As an adjunct professor, content creator, and someone who is trying to talk about social media use in higher education...we need more people saying these things. Some higher ed institutions see the potential here, and others just don't see the business implications yet. We need the same level of advocacy that gov 2.0 has found. Thanks again!

Cara,

It's funny...In my previous job, I worked for the Federal Government and was able to see first-hand the acceptance and power of social media. The fear of higher ed institutions taking on social media is very similar to what govt has had to overcome. So, I am applying the same methodologies for govt social media inclusion in the higher ed space.

Lauren,

Very cool! I'm doing both state gov and higher ed at the same time so I get to compare daily. State gov is nervous but easier to persuade. Funny thing is, ROI is much more apparent for higher ed (think more enrollment, less transfers, larger donations, etc.)

Yes I really do agree. With the age of social media slowly spreading in almost all of the cities of the world, we must use this to improve the our education. Through this communicating will be much easier.

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interesting post! by allowing your workforce do what they do best and act as your representative, your organization can gain valuable social capital, credibility, and opportunity

A well thought out article. Don't base your social media strategy on the platform because the platforms will continue to change. Don't get sucked into the Web 2.0 hype. Figure out what's needed, put a strategy together, and implement.

I am concerned about those developing social media strategies in the highered space and their views regarding policies, CRM integration and ROI.

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