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March 03, 2009


hey Lauren -

great post. i found your blog by way of http://www.waxingunlyrical.com/2009/03/06/pr-please-think-it-through - @Shonali. The both of you have a great point - the need to have a strategy/plan in place with goals/objectives so things can be measured. I'd agree, but what if their plan was to create buzz and get people talking and to make managing their web site simpler. I'd say they did all those things :) - now maybe they do need to get out and participate a ton more - no doubt about that!

I talk a little bit about how i see Nonprofits can learn from this:
Skittles and Your Nonprofit - http://tinyurl.com/dctqt5


I am glad it was appropriately punished. I don't work in a big agency, i am an independent, so I don't have any insight into how agencies bill, but I know how I do it, and there is no padding there, so for others to muddy that up is pretty irritating indee

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